8 Content Creation Strategies for Tech Companies

Content creation doesn't have to be scary. As the old saying goes, 'Anything's easy if you know how to do it.' Put your content creator hat on because that's exactly what you're about to become.

Learn how to meet your target audience head-on with content they love. Unravel the mysteries of your reader's needs, and get your head wrapped around AI-assisted content tools that are actually worth the hype.

Let’s go! 😉

‍

Why bother creating content for tech companies?

Without brand awareness, your business ceases to exist. Not literally, but it does for potential customers. They simply won't find you, even if you’re the answer to all their problems.

The answer is content marketing—a strategy with a proven track record of influencing decision-making. And, it can do a lot more than make your business visible.

Underneath the blogs, social posts and online videos, early-stage (TOFU) content is about relationships. Guide your audience through their problems. Share your expertise free of charge. 71% of customers buy more from the brands they trust and you can build it by providing consistent, reliable knowledge.

Further down the funnel (MOFU content), and your audience is already familiar with your solutions. They just need a few more details to help them make a decision. Testimonials, demos, comparisons, and discounts nudge your audience in the right direction, convincing them it's finally time to become your customer.

Oh, you thought the benefits of creating content for your tech company stopped there? We've only just scratched the surface. Great content meets customers wherever they’re at.

Here are three more reasons why you shouldn't skip out on content creation for your tech biz:

• Sales enablement content: Customers have questions about the businesses they buy from. Make it easy for them. Answer their questions to provide all the info they need to buy your products. You never know. You could be just one blog post away from landing a sale.
• ‍Brand awareness content: Brand ambassadors love your business so much that they spread the good word for you—entirely free. They'll often make user-generated content showing how your brand authentically fits into their lifestyle or tech stack.
• ‍Funnel pushing content: Tailor your content to fit your ideal customer profiles to create valuable experiences for different types of buyers and every stage of their buying journey. For example, an e-bike shop that wants to sell products to both beginners and experts could create separate content for each market.

‍

How to create content that actually converts for tech companies

1. Know your audience

If you want your content seen by the right people, it has to be hightly targeted. If it doesn't talk your audience's talk, it's a dud.

Remember, your audience is no monolith. It's made up of individuals who need you for their own reasons. Segment your audience by creating user personas to keep your marketing relevant. These personas help humanize the needs and wants of subgroups within your audience, making it easier to curate content they'll find valuable.

Speak to your ideal customers. Read their comments and visit the forums they enjoy. Learn as much as you can about their struggles and desires. Then, create content that they can relate to.

Listen carefully to what your audience says. Make notes of topics they'd find helpful or engaging. When you understand your audience's needs, your content strategy will fall into place ever quicker.

‍

2. Pick your formats wisely

Before starting your tech content creation process, consider the formats you'll use. Put your audience first — what content formats do they like? Are they long-form lovers, or do they prefer bite-sized facts? Are they avid readers, or do they like watching videos?

Content comes in all shapes and sizes — like these:

• Videos: Educate your audience. Entertain the masses. Show your products in action. The use of videos in marketing is at an all-time high. Understandably so, with 92% of marketers attributing video content creation to good ROIs.
• Podcasts: Keep up with your audience wherever they go. Show off your expertise. Interview experts and discuss the latest technological innovations. Podcasts build close relationships with listeners as they intimately get to know what you stand for.
• Blog posts: Build trust with your audience and grow your thought leadership. Blogs educate your readers on everything they need to know about in your industry, your business, and its tech in all its glory.
• Email newsletters: Treat your audience like the individuals they are. Tailor email segments to address your readers directly and deliver  personalized experiences. Segment your audience by demographic to provide relevant experiences for everyone.

‍

3. Do on-page SEO

The best tech content in the world is practically invisible without a decent SEO strategy. Your digital content strategy can't survive on good vibes alone.

On-page SEO involves optimizing your website to rank higher in search engines and attract the good kind of traffic. The term 'on-page' refers to the content appearing on your website, while there are off-page SEO strategies that include actions you take outside of your website.

First up, SEO for tech companies needs carefully chosen keywords. Find words and phrases your target audience searches, then include them in your:

• Titles
• Headers
• Meta descriptions
• Image alt text
• Body of your content

Although it's tempting, never spam keywords. This is called keyword stuffing, and search engines penalize websites for doing it.

Lastly, Internal links go a long way for your search engine optimization. Hyperlinks to relevant pages on your website make people stick around longer. The more time people spend on your site, the more valuable it appears to search engines, resulting in better rankings. And it gives the content you link to an SEO boost, too.

Prefer to leave your SEO in the hands of creative professionals? Check out our SEO services, taking tech companies like yours to top spots on Google.

‍

4. Tell your story with visuals

Visuals can be eye-catching, stopping eager scrollers in their tracks. They can be informative, breaking down complex concepts, and making them easy to understand. They're even great at telling entire stories—often in a single frame.

Here are two visual storytelling techniques to add to your content:

• Infographics: A happy marriage of data and design and a way to bring stories to life through visuals. Images combined with text make technical knowledge easier to digest.
• Interactive visuals: Polls, quizzes and games keep communities engaged. And because they've interacted with your content, they're more likely to remember it with 79% of marketers agreeing that interactive content enhances message retention.

‍

5. Write tech content for the web

Once your content creation processes are in order, the hard work begins—writing content for the internet!

You can always write it yourself. Fancy some tips to sharpen your skills? Check out this copywriting guide full of proven methods of audience persuasion.

Not a content creator yourself, or feeling pressed for time? There are other options. You can use AI to create articles for your brand. Artificial intelligence does work fast, but it can lack personality and facts. Remember it’s only as smart as the information it has access to.

Hiring professional help is another great option. Find a freelancer with the skills to handle your content generation or approach an agency. Discover how to outsource content in a way that doesn't suck right here.

Don't let the only response to your posts come from an angry gang of crickets. Achieve the engagement you deserve with dslx's talented content creators. Fancy a chat? 👋

‍

6. Optimize your tech content for visibility

Tech content creation makes your brand visible. But the real magic starts when you optimize. Optimization opens the floodgates for people to find you, meaning more people on your site learning about your products.

The best thing for optimization is to produce high-quality content for a clearly defined audience. Great content gets shared around the web without you having to plug it. Plus, search engines favor well-written, original content made for humans — not bots.

For best results, focus on the topics your audience needs the most. For example, if they're business owners confused about SaaS best practices, you know that's what you should talk about.

‍

7. Encourage tech community engagement

Algorithms crave community engagement. According to HootSuite, the more engagements a post receives, the more relevant it appears to algorithms. Basically, when your posts get more likes and comments, algorithms show them to more people.

One way to get people engaging is to ask thought-provoking questions. Reply to people's comments and get involved with the discourse.

Gone are the days when commenting on blogs was popular. Plus, they're not the easiest platform to get engagements on anyway. So, plug your socials to continue the conversation there. It's also a great way to create personal connections with your audience by interacting with them in real-time.  

Engaged community members are anything but passive. They're likely to comment on your posts and have their own conversations with other community members. And while it's cute that everyone's getting along, it's also great for business. Engaged community members buy a whopping 90% more frequently and spend 300% more over the year.

Keep your community thriving by rewarding users. Run contests and have fans create user-generated content. Give a shout out’s to your active members. Having good relationships with your viewers creates lasting brand loyalty, with 76% of consumers preferring to shop with a brand they feel connected to over a competitor.

‍

8. Measure tech content performance

Once you've published your content, track how it performs across different publishing platforms. Did it get the engagement you were hoping for, or should you switch tactics?

Here are some tools to help monitor your content's performance:

Google Analytics

Learn how your customers find, use, and engage with you — from the devices they're on to the pages they love most.

Google Analytics tracks key metrics, such as page views, new users, and bounce rates. It even provides machine learning-backed insights that predict future audience actions. As free resources go, Google Analytics is definitely one of the best out there.

Price: Free with paid plans for enterprises

Hubspot

Hubspot is part marketing analysis tool and part CRM platform. It's full of visualized campaign data, bringing transparency to your performance. Customize your dashboard to see the metrics that matter most and access valuable insights all in a single place.

Price: Free with paid added features

Buffer

Built for social media, Buffer provides customized reports on content performance. Its analytics can reveal the days, topics, hashtags, and more that get the most engagements so you can optimize your publishing calendar. Buffer even comes with an inbuilt tool to schedule posts. That's right — no more manual posting.

Price: Free - $120

‍

Let's wrap this up!

Content can become one of your brand's most powerful assets. It's wild to think that just talking about the industry you know and love can bring so many benefits to your brand. Which content strategy are you going to try out, and why stop at just one of them?!