Services
LinkedIn management <span class="is-softi-hero">for time-crunched teams</span>
<span class="text-size-medium">We’ll keep tabs on competitors, stay in line with your overall content strategy, handle daily posting and community management, and report back to your marketing team each month.</span>
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what we do
What’s included in our <span class="is-softi">LinkedIn Management service</span>
<span class="text-size-medium">LinkedIn is a lucrative marketing tool for organic lead acquisitions and powerful business or personal branding.</span>
<br /><span class="text-size-medium">It makes sense, 4 out of 5 people on LinkedIn drive business decisions and a whopping 40% of B2B marketers said that LinkedIn was the most lucrative channel for driving high-quality leads. There’s no wonder you want in. But, being “Linked in” can be exhaustin’.</span>
<br /><span class="text-size-medium">Whether you’re looking to increase your brand presence, lift an executive as a thought leader, or want to cause the good kind of scene with relevant business influencers, you’re in the right place.</span>
Content strategy and maintenance
Flesh out a content strategy that aligns with your greater social media and content marketing strategy but still provides a fresh take unique to your LinkedIn channel.
We'll also run a continuous competitor analysis to understand where they're singing, failing, and where you can swoop in to save the day.
Content creation & posting
We’ll repurpose what you’re already doing in a way no one’s seen before, meaning there’s no extra lift for your design and content teams to make LinkedIn work.
We’ll also create new content that’s entirely unique to the channel, giving people a reason to hit follow.
Going beyond the written word
We’ll keep your formats fun and your fans on their fingertips. We’ll post a range of videos, graphics, plain texts, polls, memes (if you let us), images, and more to keep your feed as fresh as a hot brew of the good stuff.
Daily community management
Whether you’re hosting or just stopping by, be part of the conversation. LinkedIn is a two-way street, and to cater to the good kind of traffic, we’ll handle all your community management, including comments on your published posts and thoughtfully contributing to other posts.
VA-style inbox management
Filter your DMs. We’ll cut through the noise for you, hosting authentic conversations while filtering down sales-qualified leads and sending them on to your sales teams when they’re piping hot.
Engaging influencer campaigns
Want to give your account or product a boost? Got a new product launch in the works? Garner the organic hype you need on LinkedIn by tapping into our business influencer network. Get the right people posting about you, in a period worth causing a fuss about.
Why us
Our unique strategy for successful LinkedIn content <span class="is-softi">(competitors, look away, plz)</span>
Speedy, responsive content
Hop on that trend bandwagon while it’s still being built. Wave adios to missing the boat on a trend and being featured as an early adopter of it. Heck, we’ll even start the trends for you.
Weekly content schedules
We all know by now how quickly a market, an industry, or an entire culture can change. The secret is to never plan too far ahead. We run weekly content schedules rather than monthly and have your week’s content ready for sign-off before 12:00 on Monday—no matter which timezone you’re in.
This strategy helps us ensure we’re staying sensitive to global news or business happenings, as well as creating content that’s relevant right now.
Daily content compliments
Content posting isn’t a one-and-done deliverable for us. Every piece of content is monitored for comments and reactions, and we’ll take note of your top LinkedIn contributors.
We’ll pull fans into conversations we know they’ll be interested in and build content threads going off of engagements—if that means we need to put together a personalized image or GIF, then watch it rain!
User-inspired content
If you’ve been in social a while, you’ll likely have heard of UGC = User Generated Content. However, we’re coining UIC = User Inspired Content. We analyze comments and reactions to gauge what content works, what doesn’t, and what people want more of.
From there, we’ll build out new content, letting your followers know who inspired us for the piece. It’s a core strategy we’ve found for building strong Linkedin communities.
faqs
Business account management on LinkedIn <span class="is-softi">FAQs</span>
<span class="text-size-medium">Here are some questions that often pop up for new customers.</span>
A good LinkedIn profile management agency is one that’s adaptable, agile, and creative. LinkedIn algorithms change regularly and an agency will need to be quick to keep you on top of feeds.
First set your goals for the channel, are you looking for leads, reach, employer branding, or something else? These goals will define your research, your content strategy, and what you determine a success.
Some top strategies for a successful LinkedIn page include: daily community management, user inspired content, diverse & inclusive content, and different content formats. Generate conversations!