dslx

Inspired by writers and editors messaging dslx asking for advice, feedback, and work, we created the Editor’s House – your red pen training ground. Whether you’re a writer ready to improve your self-editing, a content manager looking to get more efficient, or are interested in becoming an editor yourself, this is where you upskill your work.

Lots of people want to tell stories, not everybody can. We’ve all been there before– the punchline fumble, the confused order, the “oh, wait, I forgot to mention.” Classic pitfalls. Storytelling is an art. It takes know-how and craft to carry a story, bring people in, and convey a message that people remember.

Learn how to write SEO-friendly content with industry pros. With over a decade of experience in SEO, we’ve wrapped up all we’ve learned from the swells and storms of navigating SEO and put it in this course, back on shore, so you can be sure to settle your algorithm woes.

Alright first of all what is copywriting? Some call it an art, some call it magic, but everyone learns: it’s a practice. Ray Slater Berry walks you through what copywriting is, the science behind it, and how to do it well. In this course, you’ll learn how to write click-worthy headlines using storytelling techniques and Cialdini's Principles of Persuasion, understand the difference between hooks vs clickbait (they’ll still be friends afterwards, don't worry), and identify classic writing traps to avoid.

Learn how to write convincingly, correctly, and concisely with the help of real industry writers, right here. It’s not enough to know how to work AI machines, turn a phrase, or streamline research. True quality writing comes from effective use of the 3 Cs. In this course, we focus on how these three pillars play into writing essentials like tone of voice, bucket bridges, and persuasive writing techniques. We’ll also share how you can borrow UX principles and storytelling tactics for more convincing prose.