dslx
the learning campus
for busy writers
The writer’s hub you’ve been looking for
Editing Sessions #1
Make the red pen your friend. Access editing checklists, our archive of recorded edits, access coaching, and an editing micro-course to improve your craft.
Inspired by writers and editors messaging dslx asking for advice, feedback, and work, we created the Editor’s House – your red pen training ground. Whether you’re a writer ready to improve your self-editing, a content manager looking to get more efficient, or are interested in becoming an editor yourself, this is where you upskill your work.
In this collection find hearty heapings of helpful resources like batches of editing sessions, and access to real edits from the dslx team. You'll walk away with the tools and skills to deliver closer-to-perfect first drafts, how to edit more efficiently, and warrant charging more for your work.
Button TextYoga with Ray
This is the welcome text for yoga for writers
Content marketing metrics
A four-page walkthrough of all the content marketing metrics (and their equations) that you need to ensure your content is shining and your stakeholders know it. Plus, a click-by-click walkthrough on how to source these metrics in Google Analytics.
Self-editing checklist
This self-editing checklist is exactly what you need to ensure your copy is correct, accessible, and inclusive. Psst. This is the same checklist that the team at dslx uses to edit their work! We've also added handy self-editing resources to ensure your draft is a finished piece much sooner. Happy editing!
50 Blog writing intro hooks
50 of our best-performing hooks from the dslx team converted into templates. Use these patterns if you're ever feeling frustrated, stuck, or intimidated by that blank page.
Intro. to Copywriting and How to Write Click-Worthy Headlines
Get a better understanding of what is copywriting and learn how to write click-worthy headlines using storytelling and psychology. What you'll learn: What is copywriting Copywriting vs content writing The importance of headlines Writing and human psychology Cialdini's 6 Principles of Persuasion Hooks vs clickbait How to write click-worthy headlines Mistakes to avoid Free tools and resources Drawing inspiration
1-1 Content Connect
A 1-1 coaching session with a dslx mentor. Keep an accountability partner for your business or writing goals, get feedback on your work, or get advice on navigating your industry.
Intro. to SEO and How to Write SEO-Friendly Content
Writing kickass content that nobody’s looking at? Learn how to write with search engines and humans in mind.
Learn how to write SEO-friendly content with industry pros. With over a decade of experience in SEO, we’ve wrapped up all we’ve learned from the swells and storms of navigating SEO and put it in this course, back on shore, so you can be sure to settle your algorithm woes.
We’ll move through modules covering SEO essentials like keyword research, identifying search intent, crafting metadata, and will weave writing exercises between each module. See SEO tactics in action with specific case studies, explore the role of content, and learn how to write a stellar SEO hook.
Button TextThe Art of Storytelling
It’s like Inception (without Leonardo DiCaprio or Eliot Page). You’ve got to bring them in without them even noticing it. Learn how to create worlds with words whether it’s for fiction or business.
Lots of people want to tell stories, not everybody can. We’ve all been there before– the punchline fumble, the confused order, the “oh, wait, I forgot to mention.” Classic pitfalls. Storytelling is an art. It takes know-how and craft to carry a story, bring people in, and convey a message that people remember.
Whether you’re writing for business or fiction, there are essential elements necessary to share a story successfully. Through industry best practices and secret styling sauces Ray covers the core ingredients of successful storytelling including structure, psychology, and audience research that make words come to life.
Button TextMastering the 3 C's
All-in-one access with the academy subscription
Flagship content modules, micro masterclasses, and handy downloadables—all for under $15 a month.
testimonials
loved by students
“The Art of Storytelling delves deep into the writing techniques and practices that make any story truly riveting. With each topic segmented into digestible chunks and peppered with relatable examples, it was easy to implement Ray’s valuable tips right from the start. I saw a difference in my writing almost immediately! It gave me the foundation for infusing storytelling techniques into my content and growing my confidence as a writer. The Art of Storytelling is for anyone who wants to write brand content or fiction that engages and connects with readers on a deeper level.”
“The Art of Storytelling course unravels the mastery behind a good story. Ray infuses his knowledge in a simple and explicit way with real-world examples that you can relate to. Along with best practices, tips, and techniques, the course provided me with the skills and, more importantly, the confidence to write captivating stories and overcome my pitfalls. If you want to write in a way that truly connects with the readers and keeps them eagerly anticipating the next twist, then this is the course for you.”
"Now this was a course that covers everything there's to know about storytelling! It's comprehensive, detailed, and filled with examples and relatable anecdotes. It's structured in a way that takes you from the basics to the advanced-level concepts of writing—be it forming the best hooks and endings or nailing your writing style. The business storytelling skills I'm taking away from this course are surely going to be reflected in my upcoming assignments. It'll make my writing more clean, organized, and flowy, which my clients are going to love! I'd recommend this course to anyone who tells stories in their day-to-day lives—be it content creators, marketers, business blog writers, authors, founders, or anyone struggling to create impact through their words."
"I love the Mudras at your desk video! It’s a great reminder to take a moment to connect, breathe, and enter flow. A total creativity recharge."
“Starting the day with a yoga class is key to my writing process. It helps me get centered, focussed, and motivated! I love Ray’s take on the writer’s perspective and easy approach.”
“The ‘didn’t leave the house today’ is too perfect. As a writer, it's easy to get absorbed in the creative vortex and forget that you're not just a brain, but also a body. This course serves as a reminder for me to reconnect with my body—stretch, move, and engage my senses—to keep the creativity flowing without the back pain, stiffness, and "shrimp" posture."
Ready to sign up for the academy?
At $14 per month, it’s a no-brainer. Mmm, brains.